FRUTASSA -
a new fruit-flavored beer

Aligned with global trends towards more diverse and flavorful beverages.  DEVASSA has introduced Frutassa.

A new fruit-flavored beer featuring tropical lemon and passion fruit, targeting Brazilian consumers, particularly Gen Z. The launch created a significant buzz on social media, with fans playfully suggesting the fruit could grow on trees. The campaign proved successful, resulting in a substantial increase in sales for DEVASSA's Tropicaê line, which jumped from 4,300 to 17,100 hectoliters.