tiradentes creATIVE WEEK

The Semana Criativa de Tiradentes is a vibrant four-day festival celebrating Brazilian crafts, design, architecture, gastronomy, and lifestyle. It features lectures, workshops, exhibitions, and design fairs that showcase small producers, attracting architects, designers, artisans, and cultural enthusiasts from across Brazil.

For two years, Westwing set up a hub at the festival to engage with the community and enhance its cultural presence. They also ran a campaign on their website to promote and sell products from the small designers featured at the event, boosting visibility for their brands.