Conmebol LIBERTADORES 2023-
let's hit the bar

Amstel launched a campaign to activate and permeate the brand's communications throughout the Conmebol Libertadores. Additionally, the campaign aims to strengthen the brand's 600 ml packaging.

The 30-second film's concept, 'The Biggest Stadium in the World is the Bar with Amstel', illustrates the connection between bars and stadiums, transforming each establishment into a true 'gate' for passionate fans.