28 days challenge 

The "Purina 28 Days Challenge" in Brazil, featuring actress Thaila Ayala, focused on promoting pet health through improved nutrition and care. Over 28 days, Thaila documented her efforts to enhance her dog's well-being using Purina’s high-quality pet food, encouraging other pet owners to adopt similar habits. The campaign effectively engaged audiences via emotional storytelling on social media, highlighting the bond between pets and their owners while reinforcing Purina's commitment to pet wellness.