Northeastern cuisine
by J Borges and Maggi

The partnership between Maggi and Brazilian artist J. Borges effectively blends culinary and artistic traditions. By featuring Borges' cordel folk art on its packaging, Maggi not only strengthens its brand identity but also promotes Brazilian culture and gastronomy. This initiative encourages consumers to engage with local flavors and stories, deepening their connection to the brand. It highlights the coexistence of art and food, enriching the consumer experience while celebrating cultural heritage, particularly in the Northeastern region, which is vital for the brand's market presence.